In August 1934, the Stratosphere Room became the "Rainbow Room", which drew its name from a model of organ that changed colors based on the tone of the music. At first, the restaurant was to be known as the "Stratosphere Room", whose name evoked the stratosphere, the second layer of atmosphere above the earth. For him, the optimal name would reflect the RCA Building's height and the eatery's exclusivity. The director of the proposed restaurant did not want to "sound like an ordinary Eighth Avenue food joint", and he wanted to avoid using the word "restaurant" itself. The Rainbow Room was used as enticement for visitors to the observation deck, who were told that "if you behave and do your jobs right when you die you'll go way up to the Rainbow Room." Naming The only entrance to the observatory cut across the 65th floor, where the Rainbow Room would soon be located. Rockefeller Center opened an observation deck atop the RCA Building's 67th, 69th, and 70th floors, above the future Rainbow Room, in July 1933. These elevators cost about $17,000 a year to maintain by 1942. One elevator reached a top speed of 1,400 feet per minute (430 m/min) and was dubbed "the fastest passenger elevator ride on record". They moved at an average speed of 1,200 feet per minute (370 m/min) and made up 13% of the building's entire construction cost. To transport visitors to the top floors, Westinghouse installed eight express elevators in the RCA Building. More established restaurateurs believed that the juxtaposition of the two eateries was an unwise business decision, but Rockefeller ignored them. The Rockefeller Center Luncheon Club, composed mostly of Rockefeller Center tenants, would eat lunch at the Rainbow Room from 11 a.m. There would also be private dining compartments on the floor below. The Rainbow Grill, a small casual-style eatery, would occupy the western portion of the floor, while a larger restaurant for dancing and entertainment, comprising the future Rainbow Room, would be located in a larger space on the eastern part of the floor. The plans called for two restaurants on the 65th Floor. On the 65th story of the RCA Building, the builders constructed a two-story space intended for a dining room with a high ceiling. The specific idea for a restaurant atop the RCA Building may have been inspired by the Cloud Club, a lunch club in the Chrysler Building. This stemmed from a tradition that started in the late 19th century, after the introduction of elevators. Many of New York City's buildings in the 1930s had restaurants or exclusive clubhouses on the top floors of their buildings. Darling quit his job as head of Rye's Playland in order to direct the programming for the proposed amusement space. That section of the building had several terraces, which could be used to construct a dance floor, observatory, restaurant, and landscaped terrace gardens. Shortly after the RCA Building's opening, there were plans to use the space above the 64th floor as a public "amusement center". The complex's flagship RCA Building (now 30 Rockefeller Plaza) opened in May 1933. had conceived the site of the current Rockefeller Center as a location for the Metropolitan Opera, but these plans were shelved and the plans eventually evolved into a mass media complex, leading to the construction of Rockefeller Center. The Rainbow Room neon sign at 30 Rockefeller Plazaĭuring the 1920s, John D. Since the Rainbow Room reopened in 2014, its food has received positive reviews but has been described as very expensive. In 2017, the American Institute of Architects gave the Rainbow Room an award for outstanding interior architecture. In 2012, the Rainbow Room was declared a landmark by the New York City Landmarks Preservation Commission. The restaurant reopened in 2014 following a renovation. Suffering from a decline in business following the financial crisis of 2007–08, the Rainbow Room closed in 2009. The restaurant received renovations in 19–1987, both of which sought to restore its original 1930 decor.
Due to World War II, the Rainbow Room was closed from 1942 to 1950. Opened in 1934, it was a focal point for the city's elite as well as one of the United States' highest restaurants above ground. The Rainbow Room serves classic and contemporary American cuisine. Run by Tishman Speyer, it is among the highest venues in New York City. The Rainbow Room is a private event space on the 65th floor of 30 Rockefeller Plaza at Rockefeller Center in Midtown Manhattan, New York City.
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